Skincare Love - Meet Beyond Men's Care from Geneva
“Men also deserve healthy, ecological, and highly effective natural skin care.”
What inspired the creation of your men's skincare brand, and how did it come to fruition?
During my 2 years physiotherapy training I took a closer look at all the controversial ingredients I consumed on a daily basis. I realized that even the most luxurious products were full of potentially toxic synthetic chemicals. I radically changed my way of consuming.
Discussing with family and male friends (including Sebastien), I realized there where no healthy alternatives to men’s high-end traditional products, so I decided to develop them. I'm sophisticated and health-conscious at the same time, and I don't want to compromise between quality and safety. On the one hand, I didn't want to create baba-cool organic creams, as I'd never been a customer of those types of products, nor for me. On the other hand, I was immediately convinced by the idea of high-end effective formulas.
So with my friend Sebastien we set up a scientific team. Beyond Men's Care is the result of an observation: the current market for men's cosmetics is extremely stereotyped and offers few truly natural solutions. Physiologically, men's skin has special characteristics that we focused on during research and development. Men also deserve healthy, ecological, and highly effective natural skin care.
Nature has an incredible natural intelligence that allows it to develop protective weapons to constantly adapt to a hostile environment: the principle of ecological resilience. It is precisely these molecules, enhanced by science and biotechnology, that I have chosen to highlight in our products.
In this world of total disruption, everyone is called upon to develop a strong capacity for adaptation. To cope with the pressures of the modern world, people must be able to recharge their batteries instinctively. To reconnect with nature, with their nature.
That's why my scientific team and I have developed a true 100% natural alternative to existing cosmetics. Like nature, man must assert his power of resilience loud and clear.
Beyond Men's Care is the result of an observation: the current market for men's cosmetics is extremely stereotyped and offers few truly natural solutions.
Sustainability is a key focus for your shop. Can you share some insights into how your brand approaches sustainability in the skincare industry?
Uncompromising formulations: We do not have a "Blacklist", because we have chosen to use NO SYNTHETIC COMPOUNDS (from petrochemicals). No endocrine disruptors, nor microplastics which we believe can be harmful to health and fertility, including male fertility. We have succeeded in going beyond organic, developing 100% natural formulas, using the latest generation of natural preservatives that guarantee perfect harmlessness.
Our certifications: Cosmos organic by Ecocert: the most restrictive and binding certification.
Some highlights are:
-Exclusion of all controversial ingredients
- Processes that respect natural resources and the environment
- Careful control from supply chain to production
- Vegan products
- Products without animal abuse
- The Zero plastic inside label guarantees no microplastics
Our bottles are made of infinitely recyclable glass and aluminum. Our cardboard and paper are recyclable and use vegetable inks. We minimize and constantly strive to reduce the use plastic for packaging and transport. Our entire production is sourced mainly in Switzerland or in the EU. We have choosen to respect the IUCN red list and not use threatened species (extinction risk).
(Visit their Journal to find out more about ingredients)
Men's skincare is gaining popularity. How does your brand address the unique needs of men's skin, and what considerations go into formulating products for this demographic?
Because men are thinking about their image, their responsibilities, and how to redefine a new form of masculinity away from stereotypes. BEYOND MEN'S CARE marks the great return of hedonism. Men are taking care of themselves and reconnecting with nature. They are opting for healthy, high-performance skin care products with proven effectiveness.
Scientific research shows that men's skin has special characteristics that we have focused on during the research and development.
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